Privacy Policy

1. Introduction

At AGenta, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how AGenta collects, uses, stores and protects personal information when you visit our website, submit an enquiry or communicate with us about our services.

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, the data controller is:

Business name: AGenta Marketing
Trading name: AGenta
Email: info@agentamarketing.com
Business address: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF

Your Data Protection Rights

External Websites

Changes to This Privacy Policy

2. Information We Collect

We may collect and process the following types of personal information:

Contact information: Your name, email address and telephone number.
Business information: Your company name, website address, industry and details about your business requirements.
Enquiry information: Any information you provide when completing our contact form or communicating with us.
Technical information: Your IP address, browser type, device information and information about how you interact with our website.
Website usage information: Information collected through analytics tools to understand website traffic, visitor behaviour and website performance, where you have provided the required consent.

We only aim to collect information that is relevant to the purpose for which it is required.

3. How We Use Your Information

We may use your personal information to:

Respond to enquiries and requests for information.
Arrange and manage strategy calls and potential business relationships.
Understand your business requirements and recommend relevant services.
Provide our email marketing and related marketing services.
Manage client relationships and ongoing communications.
Improve our website, services and visitor experience.
Monitor website performance and understand how visitors interact with our website.
Meet applicable legal, regulatory and administrative obligations.

We will only use your information where we have an appropriate legal basis to do so.

4. Legal Basis for Processing

Depending on the circumstances, we rely on the following lawful bases:

Legitimate interests: To respond to relevant business enquiries, manage our business relationships, improve our services and maintain website security, where these interests do not override your rights.
Consent: Where you have actively agreed to receive marketing communications or consented to non-essential cookies and analytics technologies.
Contract: Where processing is necessary to take steps towards entering into a contract or to fulfil an agreement with you.
Legal obligation: Where we are required to process information to comply with applicable legal requirements.

You can withdraw consent at any time where consent is the basis for processing.

5. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers where necessary to operate our business and website. These may include:

Wix: Our website hosting and website management provider.
Google Analytics and Google Tag Manager: Used to understand website performance and visitor interactions, subject to applicable consent requirements.
Google Workspace: Used for business email and communications.
Other service providers: Where necessary to manage enquiries, deliver services or maintain our business operations.

These providers may process information on our behalf or in accordance with their own applicable terms and privacy policies.

We may also disclose information where required by law or to protect our legal rights.

6. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Retention periods depend on the nature of the information and our legal, contractual and business requirements.

For example:

Enquiry information is retained for as long as necessary to respond to and manage the enquiry.
Client information is retained for the duration of the business relationship and any additional period required for legitimate business or legal purposes.
Website analytics information is retained in accordance with the applicable analytics settings and retention policies.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

7. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

8. Your Data Protection Rights

Under applicable data protection legislation, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of how we process your information.
Object to certain types of processing, including processing based on legitimate interests.
Request the transfer of your information where applicable.
Withdraw consent where processing is based on consent.

To exercise your rights, contact us using the details below.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled incorrectly.

Website: https://ico.org.uk/make-a-complaint/

9. External Websites

Our website may contain links to external websites or third-party platforms.

We are not responsible for the privacy practices or content of external websites. We recommend reviewing their privacy policies before submitting personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legislation.

Any updates will be published on this page, with the revised date shown at the top.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

AGenta
Email: info@agentamarketing.com
Address: 167-169 Great Portland Street, 5th Floor, London ,W1W 5PF